{"id":9877,"date":"2017-11-20T11:53:32","date_gmt":"2017-11-20T11:53:32","guid":{"rendered":"http:\/\/www.expertosnegociosonline.com\/?page_id=9877"},"modified":"2026-06-09T13:09:14","modified_gmt":"2026-06-09T13:09:14","slug":"facebook-local-una-app-para-eventos","status":"publish","type":"page","link":"https:\/\/expertosnegociosonline.com\/blog\/facebook-local-una-app-para-eventos\/","title":{"rendered":"Facebook Local, una app para eventos"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-4750 size-medium\" src=\"https:\/\/expertosnegociosonline.com\/blog\/wp-content\/uploads\/2017\/11\/facebook-local-300x300.png\" alt=\"Snapchat abre pixel\" width=\"300\" height=\"300\" \/><\/div>\n<p>Una nueva meta tiene Facebook: poseer eventos y listados locales. En la actualidad, <b>la aplicaci\u00f3n de facebook de eventos pasa a llamarse Facebook Local<\/b> y en ella se capta la informaci\u00f3n comercial local as\u00ed como los eventos que se creen en la red social.<\/p>\n<p>Se\u00f1ala <a href=\"https:\/\/www.adweek.com\/digital\/facebook-just-launched-a-stand-alone-app-for-events-that-could-spell-bad-news-for-foursquare-and-yelp\/\" target=\"_blank\" rel=\"NoFollow\">adweek.com<\/a> que la aplicaci\u00f3n Local ha agregado la base de datos de Facebook, la cual ronda los 70 millones de p\u00e1ginas comerciales, as\u00ed como las revisiones de los usuarios y los registros de visitas.<\/p>\n<h2><b>La nueva aplicaci\u00f3n te ayuda a encontrar lo que necesitas seg\u00fan recomendaciones de amigos<\/b><\/h2>\n<p>Por medio de esta aplicaci\u00f3n, los consumidores tienen la posibilidad de ver las recomendaciones sobre bares, restaurantes y atracciones locales, as\u00ed como tambi\u00e9n tienen la posibilidad de acceder a mapas y ver a los amigos cercanos.<\/p>\n<p>Con Local, puedes encontrar con facilidad qu\u00e9 hacer, a qu\u00e9 sitios ir, donde comer o lo que necesites hacer para pasar un buen rato a solas o en compa\u00f1\u00eda de tus amigos, partiendo de las recomendaciones que han dado las personas que conoces y en las cuales tienes puesta tu confianza, as\u00ed lo declar\u00f3 Aditya Koolwal, gerente del producto de Facebook.<\/p>\n<p><!-- Anuncio_post --><br \/>\n<!-- FIN PUBLI GOOGLE --><\/p>\n<h2><b>Facebook compite de cerca con Foursquare y Yelp<\/b><\/h2>\n<p>Con un promedio de 2.100 millones de usuarios activos cada mes, facebook le ofrece a los usuarios una escala incre\u00edble para eventos y listas de negocios, con la cual <b>le hace competencia de frente a empresas como Foursquare y Yelp<\/b>, las cuales han construido sus negocios y reputaci\u00f3n alrededor de las recomendaciones y revisiones que los usuarios realizan de los sitios locales.<\/p>\n<p>Cabe destacar que en los \u00faltimos a\u00f1os,<strong> <b>Foursquare ha dado un giro a su modelo de negocios enfoc\u00e1ndose m\u00e1s en el an\u00e1lisis<\/b><\/strong>, con lo cual le brinda a las marcas acceso a estad\u00edsticas. Por su parte,<strong> <b>Yelp, recientemente lanz\u00f3 al mercado la aplicaci\u00f3n Yelp Local <\/b><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una nueva meta tiene Facebook: poseer eventos y listados locales. En la actualidad, la aplicaci\u00f3n de facebook de eventos pasa a llamarse Facebook Local y en ella se capta la informaci\u00f3n comercial local as\u00ed como los eventos que se creen en la red social. Se\u00f1ala adweek.com que la aplicaci\u00f3n Local ha agregado la base de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9895,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-9877","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Local, una app para eventos<\/title>\n<meta name=\"description\" content=\"Facebook lanza una app para eventos, Facebook Local. 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