{"id":9780,"date":"2017-11-08T12:07:49","date_gmt":"2017-11-08T12:07:49","guid":{"rendered":"http:\/\/www.expertosnegociosonline.com\/?page_id=9780"},"modified":"2026-06-09T13:09:14","modified_gmt":"2026-06-09T13:09:14","slug":"los-millennials-ven-television","status":"publish","type":"page","link":"https:\/\/expertosnegociosonline.com\/blog\/los-millennials-ven-television\/","title":{"rendered":"\u00a1Los millennials tambi\u00e9n ven televisi\u00f3n!"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-9792 size-medium\" src=\"https:\/\/expertosnegociosonline.com\/blog\/wp-content\/uploads\/2017\/11\/millennials-300x300.png\" alt=\"Los millennials tambi\u00e9n ven televisi\u00f3n\" width=\"300\" height=\"300\" \/><\/div>\n<p>Contrario a lo que se cre\u00eda, se ha demostrado que los Millennials s\u00ed ven televisi\u00f3n, seg\u00fan un informe de Video Advertising Bureau (VAB), como lo ha rese\u00f1ado recientemente <a title=\"Ver noticia businessinsider\" href=\"https:\/\/www.businessinsider.com\/millennials-still-watch-tv-despite-cord-cutting-increases-2017-11\" target=\"_blank\" rel=\"NoFollow\">Business Insider<\/a>.<\/p>\n<p>Se\u00f1ala el informe que los millennials pasan una gran cantidad de tiempo viendo televisi\u00f3n, en comparaci\u00f3n con las plataformas digitales, como Youtube, Facebook, Instagram y Netflix, en ese orden.<\/p>\n<h3>Los v\u00eddeos gustan y mucho a los millennials<\/h3>\n<p>Las personas de entre 18 a 34 a\u00f1os destinan un promedio de 5.400 minutos al mes para ver televisi\u00f3n, lo cual representa cuatro veces m\u00e1s que Youtube, en la cual acumulan 1.163 minutos al mes, quedando de segunda entre la referencia de los millennials.<\/p>\n<p>\t<!-- Anuncio_post --><\/p>\n<p><!-- FIN PUBLI GOOGLE --><\/p>\n<p>Mientras tanto facebook, Instagram y Netflix tienen 744, 518 y 510 minutos por mes respectivamente. Con estos resultados es importante destacar que las marcas a\u00fan deben realizar una inversi\u00f3n considerable de sus presupuestos a la publicidad en televisi\u00f3n, si quieren llegar a la generaci\u00f3n del milenio.<\/p>\n<p>Mientras los videos no proporcionan la oportunidad de que los millennials desarrollen un compromiso emocional sostenido, la televisi\u00f3n tradicional si lo hace, ya que mientras en la televisi\u00f3n las personas pueden acceder a contenido variado, en Youtube la mayor cantidad de contenido se trata de videos musicales.<\/p>\n<h3>Las plataformas digitales aumentan sus visitas durante los comerciales de TV<\/h3>\n<p>En 2017 los principales programas de televisi\u00f3n se dividen en seis categor\u00edas de inter\u00e9s: comedia, drama, noticias, realidad, documentales y deportes, siendo el drama \u201cel rey\u201d (Drama King) de los contenidos preferidos, capitalizando un 33% de la audiencia.<\/p>\n<p>Sin embargo, no todo el panorama es desalentador para las plataformas digitales, ya que los consumidores suelen recurrir a ellas durante los comerciales en la tele, siendo un lugar donde consiguen la distracci\u00f3n que no les proporcionan los comerciales de televisi\u00f3n.<\/p>\n<p>Con esto se incrementa el tr\u00e1fico a las plataformas digitales durante los minutos que los programas preferidos de la audiencia est\u00e1n fuera del aire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contrario a lo que se cre\u00eda, se ha demostrado que los Millennials s\u00ed ven televisi\u00f3n, seg\u00fan un informe de Video Advertising Bureau (VAB), como lo ha rese\u00f1ado recientemente Business Insider. Se\u00f1ala el informe que los millennials pasan una gran cantidad de tiempo viendo televisi\u00f3n, en comparaci\u00f3n con las plataformas digitales, como Youtube, Facebook, Instagram y [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9793,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9780","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1Los millennials tambi\u00e9n ven televisi\u00f3n! -<\/title>\n<meta name=\"description\" content=\"\u00a1Los millennials tambi\u00e9n ven televisi\u00f3n! -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expertosnegociosonline.com\/blog\/los-millennials-ven-television\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1Los millennials tambi\u00e9n ven televisi\u00f3n! 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