{"id":9771,"date":"2017-11-08T12:44:01","date_gmt":"2017-11-08T12:44:01","guid":{"rendered":"http:\/\/www.expertosnegociosonline.com\/?page_id=9771"},"modified":"2026-06-09T13:09:14","modified_gmt":"2026-06-09T13:09:14","slug":"snapchat-abre-pixel-tracking","status":"publish","type":"page","link":"https:\/\/expertosnegociosonline.com\/blog\/snapchat-abre-pixel-tracking\/","title":{"rendered":"Snapchat abre el Pixel Tracking para poder medir las estad\u00edsticas"},"content":{"rendered":"

Esta valiosa herramienta permitir\u00e1 unificar las estad\u00edsticas del tr\u00e1fico del sitio web y la exposici\u00f3n del anuncio.<\/h2>\n
\"Snapchat<\/div>\n

Los Snap Pixel (marca registrada de Snapchat) son p\u00edxeles de conversi\u00f3n que constituyen el primer paso para rastrear acciones espec\u00edficas luego de ver un anuncio, esto lo hace por medio de fragmentos de c\u00f3digo que crean los anunciantes a fin de medir las acciones espec\u00edficas de los usuarios.<\/p>\n

Recientemente anunci\u00f3 adweek.com<\/a>\u00a0que uno de los primeros en probar esta funcionalidad es TechStyle, la cual desde el a\u00f1o pasado comenz\u00f3 a realizar anuncios en esta plataforma para darle promoci\u00f3n a sus productos de vestir y calzado de sus diferentes tiendas online, la cual, al igual que otras empresas de comercio electr\u00f3nico, ten\u00eda la necesidad de saber si realmente sus anuncios dieron resultado y las personas realizaron las compras luego de verlos.<\/p>\n

Seguimiento y an\u00e1lisis<\/h3>\n

Al igual que Facebook y Google, que ofrecen etiquetas que permiten a los anunciantes la posibilidad de medir y orientar sus anuncios, en Snapchat se enfocaron en dise\u00f1ar una tecnolog\u00eda que incorpora herramientas de medici\u00f3n, an\u00e1lisis y seguimiento a fin de competir con los m\u00e1s s\u00f3lidos de la publicidad digital.<\/p>\n

“El p\u00edxel nos da una forma nueva y mejor de ver lo que est\u00e1 sucediendo y una nueva oportunidad de cosechar se\u00f1ales de respuesta directa m\u00e1s all\u00e1 del clic”. Laura Joukovsky, vicepresidenta de medios en TechStyle Fashion Group.<\/p>\n


\n<\/p>\n

Conectar con la p\u00e1gina Web<\/h3>\n

Para utilizar Snap Pixel, el anunciante debe crear un pixel en la herramienta de compra de publicidad de Snapchat, que consiste en elegir un sitio web para rastrearlo. Los profesionales del marketing pueden realizar un seguimiento de las estad\u00edsticas de la campa\u00f1a en tiempo real y realizar el an\u00e1lisis de los datos recopilados hasta por 28 d\u00edas.<\/p>\n

Snapchat ha anunciado que este \u00faltimo trimestre las etiquetas permitir\u00e1n la orientaci\u00f3n de anuncios con los cuales las marcas puedan segmentar las audiencias y grupos de personas que ya hayan visitado su sitio web.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esta valiosa herramienta permitir\u00e1 unificar las estad\u00edsticas del tr\u00e1fico del sitio web y la exposici\u00f3n del anuncio. Los Snap Pixel (marca registrada de Snapchat) son p\u00edxeles de conversi\u00f3n que constituyen el primer paso para rastrear acciones espec\u00edficas luego de ver un anuncio, esto lo hace por medio de fragmentos de c\u00f3digo que crean los anunciantes […]<\/p>\n","protected":false},"author":4,"featured_media":9794,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-9771","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSnapchat abre el Pixel Tracking para poder medir las estad\u00edsticas -<\/title>\n<meta name=\"description\" content=\"Snapchat abre el Pixel Tracking para poder medir las estad\u00edsticas -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expertosnegociosonline.com\/blog\/snapchat-abre-pixel-tracking\/\" \/>\n<meta property=\"og:locale\" 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