{"id":19112,"date":"2020-12-02T19:04:00","date_gmt":"2020-12-02T19:04:00","guid":{"rendered":"http:\/\/www.expertosnegociosonline.com\/?page_id=19112"},"modified":"2020-12-02T19:04:00","modified_gmt":"2020-12-02T19:04:00","slug":"que-es-un-influencer","status":"publish","type":"page","link":"https:\/\/expertosnegociosonline.com\/blog\/que-es-un-influencer\/","title":{"rendered":"Qu\u00e9 es un influencer"},"content":{"rendered":"\n<p><strong>Un influencer es&nbsp;toda persona p\u00fablica que influye socialmente,<\/strong>&nbsp;que debido a su gran comunidad de seguidores y a su poder de persuasi\u00f3n, los comentarios y las acciones que&nbsp;realiza&nbsp;crean tendencias y condiciona en&nbsp;el pensamiento de compra en sus seguidores&#8221;.<\/p>\n\n\n\n<p>Aunque a mi personalmente me gusta decir que todas las personas somos <em>influencers<\/em>, pero con mayor o menor impacto social, realmente se considera un influencer&nbsp;a las personas con comunidades&nbsp;<strong>superiores a los 5.000 o 10.000 seguidores<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Estos influencers se convierten en Relaciones P\u00fablicas<\/strong>&nbsp;o embajadores de una marca y debido a su gran poder de convicci\u00f3n&nbsp;se les considera <em>l\u00edderes de opini\u00f3n<\/em> dentro de su comunidad. Debido a esto,&nbsp;<strong>las marcas utilizan&nbsp;su imagen y palabras para tener un impacto directo en el mercado<\/strong> y lograr llegar a multitud de personas las conozcan.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/expertosnegociosonline.com\/blog\/wp-content\/uploads\/2016\/12\/influencer-img.png\" alt=\"estrategia de marketing de influencia | marketing de influencers\" class=\"wp-image-7488\" srcset=\"https:\/\/expertosnegociosonline.com\/blog\/wp-content\/uploads\/2016\/12\/influencer-img.png 900w, https:\/\/expertosnegociosonline.com\/blog\/wp-content\/uploads\/2016\/12\/influencer-img-300x216.png 300w, https:\/\/expertosnegociosonline.com\/blog\/wp-content\/uploads\/2016\/12\/influencer-img-600x433.png 600w, https:\/\/expertosnegociosonline.com\/blog\/wp-content\/uploads\/2016\/12\/influencer-img-624x450.png 624w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p>La figura del influencer se impuls\u00f3&nbsp;cuando comenzaron las redes sociales (<a href=\"https:\/\/expertosnegociosonline.com\/blog\/facebook-para-empresas\/\">facebook<\/a>, twitter, <a href=\"https:\/\/expertosnegociosonline.com\/blog\/como-usar-instagram-y-para-que-sirve\/\">instagram<\/a>, <a href=\"https:\/\/expertosnegociosonline.com\/blog\/que-es-pinterest-porque-usan-empresas\/\">pinterest<\/a>, <a href=\"https:\/\/expertosnegociosonline.com\/blog\/que-es-snapchat-y-como-funciona\/\">snapchat<\/a>, etc.) y desde entonces las marcas realizan habitualmente el&nbsp;<em>marketing de influencers<\/em> (marketing de influencia) haciendo&nbsp;que estos <em>influencers<\/em> <strong>influyan en la toma de decisiones<\/strong> de sus seguidores a la hora de decidirse&nbsp;por una marca u otra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un influencer es&nbsp;toda persona p\u00fablica que influye socialmente,&nbsp;que debido a su gran comunidad de seguidores y a su poder de persuasi\u00f3n, los comentarios y las acciones que&nbsp;realiza&nbsp;crean tendencias y condiciona en&nbsp;el pensamiento de compra en sus seguidores&#8221;. Aunque a mi personalmente me gusta decir que todas las personas somos influencers, pero con mayor o menor [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7488,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19112","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es un influencer -<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 es un influencer -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expertosnegociosonline.com\/blog\/que-es-un-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 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